As we brought in the bells for January 2013 I couldn’t help but wonder what this year would bring and although I know its going to be a tough journey I am excited by the challenge. So far I’ve travelled between Edinburgh and Glasgow more times than ever before, tasted great whisky and met wonderful, passionate people from all over the world.
The main goal we have this year is to ‘build the brand’. Since launching in December 2012 our sales have been mainly internet based, either by people calling or ordering through our website. We intend to grow organically through word of mouth however it was really nice of the Miss Whisky team to do a little interview with me, thank you Miss Whisky.
I was fortunate enough to be invited by John Reynolds to attend a Whisky tasting at the Scotch Malt Whisky Experience in Edinburgh. We tried five Whiskies accompanied by some amazing cheeses – the goat’s cheese and Talisker was mindblowing! Overall my personal favourite was the Clynelish, which had lovely sea smells and flavours (it would be great to find a cask like this for our range). The great thing about Whisky tastings of this nature is that it brings together people from their professional environments into a relaxed atmosphere where they can enjoy a couple of drams.
In order to learn a bit more about the industry and clarify our own Whisky knowledge, the Lady of the Glen team booked two places on the Scotch Whisky Experience course. The Scotch Whisky Experience is owned by the Scotch Whisky Industry so you can anticipate there will be a big player bias to an extent – most notably the pushing of Diageo distilleries and blends. The course content consisted of the whisky creation process, history, whisky sampling and all this is clarified with a test at the end (this comes immediately after consuming 5 drams…interesting!) You also get too see the worlds ‘biggest Whisky collection’ as accredited by the Guinness Book of Records. This was kindly collected together by Clive of Brazil and was purchased for an undisclosed sum. Overall a worthwhile experience.
Well that’s it for January and we are on course to have a great year. Feel free to send me your emails and keep watching for updates on twitter and our website for upcoming events we are attending.
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