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The Blog page 32

2013 JANUARY BRINGING IN THE NEW YEAR

Oct 3rd, 02:57 PM

January 2013
As we brought in the bells for January 2013 I couldn’t help but wonder what this year would bring and although I know its going to be a tough journey I am excited by the challenge. So far I’ve travelled between Edinburgh and Glasgow more times than ever before, tasted great whisky and met wonderful, passionate people from all over the world. 
The main goal we have this year is to ‘build the brand’. Since launching in December 2012 our sales have been mainly internet based, either by people calling or ordering through our website. We intend to grow organically through word of mouth however it was really nice of the Miss Whisky team to do a little interview with me, thank you Miss Whisky.
I was fortunate enough to be invited by John Reynolds to attend a Whisky tasting at the Scotch Malt Whisky Experience in Edinburgh. We tried five Whiskies accompanied by some amazing cheeses – the goat’s cheese and Talisker was mindblowing! Overall my personal favourite was the Clynelish, which had lovely sea smells and flavours (it would be great to find a cask like this for our range). The great thing about Whisky tastings of this nature is that it brings together people from their professional environments into a relaxed atmosphere where they can enjoy a couple of drams.
In order to learn a bit more about the industry and clarify our own Whisky knowledge, the Lady of the Glen team booked two places on the Scotch Whisky Experience course. The Scotch Whisky Experience is owned by the Scotch Whisky Industry so you can anticipate there will be a big player bias to an extent – most notably the pushing of Diageo distilleries and blends. The course content consisted of the whisky creation process, history, whisky sampling and all this is clarified with a test at the end (this comes immediately after consuming 5 drams...interesting!) You also get too see the worlds ‘biggest Whisky collection’ as accredited by the Guinness Book of Records. This was kindly collected together by Clive of Brazil and was purchased for an undisclosed sum. Overall a worthwhile experience.
Well that’s it for January and we are on course to have a great year. Feel free to send me your emails and keep watching for updates on twitter and our website for upcoming events we are attending.

2013 FEBRUARY BUSINESS GATEWAY AND NATIONAL WOMENS DAY

Oct 3rd, 02:56 PM

February has been such a quick month. Not only are Lady of the Glen another month older but I’m 6 months closer to getting married!!

For Lady of the Glen you may/should have read on twitter that February has been a research driven month as we prepare to take Lady of the Glen to the next stage of the business plan. It’s all about special flavour at Lady of the Glen and at the moment we are getting samples of some really great stuff to compliment that. We should hopefully have the finished article out in the next three to four weeks.

 

Unfortunately, we had to pull out of a trip to Birmingham to attend the Whisky Birmingham Festival.  This was a very frustrating experience and despite the support from Amy Seton at the event we were unable to persuade Business Gateway and other organizations for support. This brings me to my main point and that is the lack of practical support available to businesses in Scotland.

It could be a lot better and there are three ways I would improve this,

 

Make networking events and courses accessible to everyone i.e. if people are working full time jobs and running their businesses part time the course should be after 5pm and lets make the courses in a central area/town not in the middle of nowhere

 

Provide small financial grants to cover costs for attending business events which are of a benefit the organization or cover membership to things like your Local Chamber of Commerce

 

Don’t discriminate businesses based on the owners age and their working profile

 

I’m pleased with the steady increase of twitter followers and the great reviews we are getting through our social media. We are still in the Balerno Konect magazine and a few other media outlets.

 

We will be sending out our quarterly newsletter soon for all you members who have been waiting for it and we have response regarding the samples we sent out to some members.

 

In other news it was National Women’s day yesterday and mothers day tomorrow, so I heartily recommend you get the special woman in your life a Lady of the Glen orientated treat. But, aside from the product push, International Women’s day is very important because it helps draw attention to women which is a notable issue in the Whisky industry. Women are a market sector over patronised I feel, especially with crude assumptions about ‘let’s create a new line with sweeter products because women like sweet things’. In actual fact, research shows men are more inclined to like sweet drinks. Furthermore, women are generally under-represented in the industry, recruiters should address this. Miss Whisky has two a part article which helps express this better than I could.

 

Lastly, we at Lady of the Glen were distraught to learn about the poor show at this Whisky firm and we have lamented together this terrible, terrible news. We are working on the Pibroch.

 

Enjoy March,

 

Best, 

2012 DECEMBER LADY OF THE GLEN BEGINS

Oct 3rd, 02:56 PM

lady_of_the_glen_image

First off I would just like to say thank you for all of your e-mails. Having just launched this month we are thrilled by the positive feedback and support we have received from both industry experts and Whisky lovers alike.

As independent bottlers we believe that Whisky flavour is all too often overshadowed by age and regional stereotypes; that somehow the age on the bottle will dictate how good the dram will be. We want to change that! Before we even consider buying a cask it has to meet our criteria: it must be rare, it must be of exceptional quality, and most importantly, the intricate flavours must dance and excite on the tongue. A beautiful Whisky should never make you flinch.
Lady of the Glen will always offer rare, high quality cask strength Whisky but once a cask is gone then it is never coming back! We have endeavoured to provide accurate and relatable tasting notes on every Lady we sell and have numbered every bottle so each one is different and collectable. Recently Lady of the Glen was reviewed by Edinburgh Whisky Blogand we feel that their positive review is a great endorsement of our Whisky and what we are trying to do.

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